Let's start with a sensible question – what is a jingle? Quite simply, a jingle is an advert, a phrase – generally to music – that espouses the benefits of buying a product or engaging a service. Someone, somewhere, has to write jingles – why shouldn't it be you?The advertising world has been in love with jingles for a long, long time; on the TV and the radio they are plentiful, and with the advent of online advertising they are also making their presence felt on the internet: who writes the, and why?Indeed many writers consider the jingle to be a 'lower form' of writing, but that is before they find out how much money can be made by writing them! Indeed, payment for jingles

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