Genieo is completely self operating and does not require the user to specify any input as to his interests or requests. It automatically studies your interests, explores, filters and presents the information specifically relevant to you, on your Homepage. In addition, Genieo is a desktop application. As such, its entire mapping and profiling process is performed solely on your computer – unlike other personalized homepages, which require interaction with web servers. This means your private data is always maintained on your own computer and is not registered or shared anywhere on the web.