In the gaming industry for over 100 years, Ladbrokes is currently one of the largest betting companies in the U.K. and the largest retail bookmaker in the world with over 2,000 retail betting stores throughout the U.K., Ireland and Belgium.

Ladbrokes Poker is one of the most popular online poker rooms in Europe; offering great software, excellent game variety and attractive promotions. Their move to the Microgaming Network in February 2009 has proven to be quite prudent and they certainly have been reaping the rewards. In addition to their online poker room, Ladbrokes also offers a host of other online gaming services; including, sports betting, casino, games, bingo, financial betting, lotteries and backgammon. The poker room attracts many inexperienced gambling poker players from Ladbrokes' other gaming services making it an excellent place for the experienced player to make some money.

Ladbrokes has recently been investing a good deal into raising its poker profile beyond the shores of the U.K. Their most recent marketing efforts include having provided a blog and video coverage for the 2009 World Series of Poker, sponsorship of several pro players and a plethora of promotions and value-added features for their players. Their efforts have been fairly successful, with the number of online players in their poker room rising to 7,000 players at peak hours.

Ladbrokes hosts a large group of different gaming services from their site. The result of this is very soft competition in their poker room with many tables experiencing viewed flop percentages upwards of 55.

Ladbrokes' Poker offers their No Limit, Pot Limit and Fixed Limit games in full, shorthanded and heads-up tables. Most of the traffic at Ladbrokes Poker is to be found in their shorthanded Texas Hold'em tables.

Ladbrokes Poker is host to a wide variety of tournaments with buy-ins ranging from 1 up into the low hundreds.

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