Trackerbird Software Analytics enables software developers to track installations, product and feature usage trends, user behaviour and license conversions.

Trackerbird includes a free and lightweight SDK that can be integrated with your software in just 30 minutes. The SDK automatically collects usage metrics and other anonymous data about your product which is then processed by a highly advanced analytics engine. Using Trackebird's cloud service you will get real-time interactive reports showing you where, when and how your software is used. All data can be filtered by region, language, OS, version, license, hardware profile, and many other drilldown filters.

Just like web analytics are a must-have tool to track download conversions on a website, Trackerbird Software Analytics is the ultimate tool for software product managers as well as sales and marketing executives who want to track what happens to their desktop software AFTER the download stage. With Trackerbird's conversion funnel analysis you can get invaluable information on which downloads convert and which end up as lost leads.

In addition to Software Analytics, Trackerbird's ReachOut direct-to-desktop messaging service allows software vendors to push direct-to-desktop informational/promotional messages or surveys to users who are running their software and who match a particular profile. This is a very powerful sales & Marketing tool for converting leads and helping upsell without relying on Email or cold calls.

Trackerbird provides real-time, actionable Business Intelligence that helps you understand how your software is used in the real world. By collecting metrics related to user behaviour you can build better quality software and thus increase your conversions.

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