Attitude is the best selling gay magazine in Britain and is also distributed worldwide and available worldwide as a download for ipad and iphone. The first issue appeared in May 1994. It is owned by Vitality Publishing.

In 2005, former editor Adam Mattera won Best Men's Magazine editor of the year at the BSME awards. It was the first time that a gay magazine editor won the prize. Mattera was short-listed again for the prize in 2006. In April 2008, attitude's fashion director was named in the Times as one of the UK's top 20 star-makers for his contribution to the music industry, alongside Simon Cowell. attitude is currently edited by Matthew Todd, a longterm associate editor and former deputy editor and writer of the play Blowing Whistles.

Mr Todd was nominated as Best Men's Magazine Editor of the Year at the BSME awards 2009 and was nominated again in 2010, the only gay magazine to have been nominated. In The Independent Pink List 2008, Mr Todd was named as the 90th most influential gay person in the UK. In 2009 he rose to number 85. In 2010 he jumped 30 places to number 55. In 2010 'attitude was nominated by Stonewall in their annual awards as Publication of the Year.
None of the gay titles reveal ABC figures (although, Bent (magazine) used to do, which placed its readership at 60,000) but according to Press Gazette, attitude is the biggest-selling in the sector.

Attitude started life in 1994 as part of the Northern and Shell Group owned by Richard Desmond. In 2004 it was sold to Remnant Media. Since then the magazine has been briefly in the ownership of Giant Clipper and Attitude Publications Ltd before Trojan Publishing Ltd (which also owns Fresh, Woman's Fitness and What Diesel?) purchased the "intellectual property rights" for 'attitude in April 2008. However all of the magazine's debts dating prior to issue 165 remain the responsibility of the previous publisher - Attitude Publications Ltd. The magazine had difficulties with both pub

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