Copywriting is portrayed as something of a dark art by those in the industry, but in truth there is no mystery to the subject and many people make decent money writing copy for adverts and other published items. Copywriting has been around as long as advertising has existed, and the basic elements remain the same with subtle differences for the method of advertising concerned; remember that the internet is now a powerful advertising medium, and many adverts are written for online publication.The headline: a headline is a vital part of any copywriting assignment, for a less that arresting headline will not draw in the buyers. Attention grabbing headlines in adverts and sales letters c

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